Shaun the Sheep is ‘ambaaa-ssador’ for The Campaign for Wool and British Wool as part of a collaborative promotional campaign to help educate and promote wool flooring as sustainable and good for the planet.
Promoting his message of ‘Shaun Loves Wool,’ this world recognised, loveable sheep brings together the core values of the character’s creators, Aardman and Shaun the Sheep of ‘One Farm’ initiative, with the Campaign for Wool’s mission to highlight wool’s many natural benefits when used in flooring and other areas around the home. The special collaboration will see the Campaign for Wool use the ‘Shaun Loves Wool’ message to promote the importance of the whole industry from sheep farming to flooring manufacturing, including wool carpet yarn spinning and wool flooring care companies helping to raise awareness at both a trade and consumer level.
As 'the home of wool carpet' we are proud to support the Shaun loves wool campaign, wool is... naturally sustainable, looks better for longer, easy to clean and the perfect choice for allergies.
Shaun the Sheep is known for his leadership qualities - the unofficial ‘leader of the flock’, a sheep ‘celebrity’, and a recognised character all around the world. Who better to champion the Campaign for Wool and advocate on behalf of everyone involved in the wool flooring industry, from sheep farmers to the carpet manufacturers? Shaun will help us with our ongoing quest to educate consumers about the importance of wool as a natural fibre, and the role it can play in terms of the health and wellbeing of our planet.